4 ways to maximise your social marketing

4 Ways to Maximise Your Social Marketing | Shake Up Your Social Media

In this post we’re giving away our top 4 key secrets to maximise your social marketing. These insider tips will work no matter what the algorithm is doing, and will help you get the most out of your social media marketing!

1. You gotta spend it to make it!

The phrase ‘you have to spend money to make money’ is a cliché for a reason – it’s always been true. Did you know that your organic (not paid) content may only be seen by a small proportion of your page followers? For example, Facebook and Instagram may only show your posts to the 5% of your followers who regularly engage with your page content (this is called your ‘reach’). There are two ways to increase your post reach: working the algorithms to your favour (check out our post about how to do this on Instagram), and promoting your content.

The simplest way to promote your content on Facebook and Instagram is to ‘boost a post’. This is a way to effectively create ads without the complexity of using Ads Manager. However, if you want long-term results, a comprehensive advertising strategy is the way to go

Don’t be afraid of running ads – you can reach around 20,000 people for as little as £10, so you don’t need a bank-breaking budget to see results! 

Tip: try running a constant ‘page follow’ ad for £1 per day. You should see your followers steadily grow.

2. All about the data, baby

Social marketing is all about the data. All your online activity should be constantly tested and measured through analytics, and then reviewed and revised based on the results. When looking at your analytics, consider the following questions:

  • What are your goals for this campaign? This is the most important question, as this will dictate which KPIs determine your success.
  • Which ad campaigns or post types are performing best?
  • Which marketing channels do most of your website visitors come from?
  • How do they behave once they’re on-site? You want your bounce rate (the % of users who leave your website after only visiting the landing page) to be as low as possible!
  • How are you converting your leads? 
  • What’s your sales funnel

Tip: Try A/B testing different versions of your message and measure which version is more effective.

3. What are you linking to?

When creating ads on social media, both the ad content and the page it links to are both analysed to calculate the overall quality score. Most channels will favour high quality content which has a high quality/relevance score and will allow it to reach more people. Consider the following:

  • Is your website or landing page consistent with your social content?
  • If someone clicks on your ad or post, do they land somewhere unexpected?

4. The power of remarketing

Using something called a Facebook Pixel (a piece of code copied and pasted into your website), you can capture all of your website visitors into a custom audience and (re)target them with your content and ads on Facebook, even though they may never have seen your Facebook page. You can also take this a step further and create custom audiences of people who have visited certain pages of your website.

This concept also works for your ad campaigns. You can capture everyone who has engaged with a brand awareness ad (warm leads) and target more content at them to further ‘warm them up’, then offer them something as a hook. You can also capture everyone who has visited a landing page after engaging with an ad (either from social media or PPC (pay per click) ads), and target them with more content relevant to what they’ve engaged with. Remarketing ensures you are always at the forefront of your customers’ minds.

If the thought of running a comprehensive paid campaign scares you, or you simply don’t have the time to keep on top of the data, we can help! Get in touch today to explore how we can shake up your social media!

Emily Williams

Social Media Manager