How to Write A Kick-Ass Content Plan | Shake Up Your Social Media

Your social media content plan can be as simple or as complex as your business needs it to be. Whether you choose to create a full-fledged calendar dashboard with content feeds and automations, or a simple grid with some links and images, it’ll save you so much time when it comes to your social media strategy.

Psst – read to the end to download our free 30 day kick-ass content plan!

A content plan allows you to plan ahead (so you don’t miss out on any important or relevant moments), be more ambitious, make fewer mistakes, and produce higher quality content. Before you get to all that, here’s what you need to do to get started:

1. Take a look at what you’re currently doing.

This will allow you to see the areas you could improve, and start thinking about where you could be doing something new.

2. Choose your platform.

Not every social media platform will work for every business. Think about who your customers are, what content they want to see, and choose the platform(s) that work best.

3. Decide what information will be on your content plan.

Work out if you only want to keep track of which content is going on which platform, or if you want to see all formats, visuals, copy, dates, and the published post itself. Make this decision based on what will work best for your business.

4. Get all of your content in one place.

We’re all guilty of keeping our content assets all over the place, but keeping everything in one place (whether that’s Dropbox, Google Drive, or something else) will allow you to easily find what you need without having to search through your entire hard drive.

5. Think about your workflow.

How often will you be posting on each channel? What is your content ratio going to be? (more on that later) Who needs to approve your posts? Keep your workflow as simple and as consistent as possible.

Now comes the “easy” part – time to start creating your posts! Whether you choose to schedule your posts in advance, or you’re creating as you’re posting, now that you’ve got your kick-ass content plan you’ll be smooth sailing 😎

If you find yourself stuck for ideas, here are our top 3 tips for content planning:

1. Follow the ‘rule of thirds.’

• ⅓ of your posts should promote your business, convert your readers, and generate profit – think offers, promotions, and products
• ⅓ of your posts should share ideas and stories from thought leaders in your industry or like minded businesses – think industry news, informative content, and entertaining content
• ⅓ of your posts should be personal interactions with your audience – think competitions, company culture, and updates

2. Use a variety of post types.

Most platforms have a range of post types at your disposal (think carousels, live video, reels, etc). Use them! Don’t let your feed get monotonous.

3. Think about ways you can add value.

What problems does your audience have and how can you solve them – ultimately these will be solved by your products or services, but how can you solve them for free?

If you’re still struggling, we’ve put together a kick-ass 30 day content plan, download it below and be on your way to social media content creation bliss!