Through collaboration via workshops and brainstorming sessions, we immersed ourselves in Andrew Dent’s vision and focused on the “yet-to-cruise” demographic to create a standout visual identity.
We translated this brand identity into a cohesive print campaign, ensuring a seamless brand message across all touchpoints. The design language became a foundation for the website, with stunning visuals and engaging content, it showcases exotic destinations and the unique lifestyle cruising offers, a serious platform for articles and booking in the cruise industry.